Beating Adwords is an e-book written by Carson and Kyle, also
known as the Wealthy Affiliates. They teach the basics of Adwords in the book along with helpful tips on how
to improve the layout of your website and be successful in your Adwords campaign. In addition to this, they
also outline the importance of lead capture pages, also known as landing pages, to see how many visitors come
to those pages through your ad campaign. They mention that Google Adwords keeps making changes that adversely
affect the campaigns of advertisers. In order to keep track of these changes you need some expert guidance and
Hundreds of internet marketers have benefited from the techniques discussed in Beating Adwords. You will not
find these tactics and strategies anywhere else on the web because they are personal experiences of the authors.
You can achieve many benefits by reading this e-book, including how to achieve lowest possible bid prices on
keywords, how to make changes to your ad campaign to make it consistent with Adwords, increase traffic, and get
your ads listed higher. Landing pages play a major role in effectively measuring and increasing ROI. The book is
available online for only $67.
Beating Adwords is short and comprehensive. No need to collect lengthy e-books and other training material only
to learn the same things taught over and over again. Some people may consider it a negative point but the truth is
nobody likes to read large blocks of text and most people usually skip the introduction and basic information.
Another disadvantage of the e-book is that it does not teach how to write effective and powerful ads. However, once
you have paid the price you will become entitled to receiving updates made to the book according to the constantly
The book also covers the topic of Google Content Network, what it is and how to optimize your pages according to
the content network. If you are an affiliate marketer promoting products like the ones offered by Clickbank through
Adwords, then this book will be very helpful. However, if you have already read a lot of books on the topic of
strategies to improve your Google Adwords campaign, then the book may not prove to be very useful. A lot of free
guides are also available on the internet and many people like to get their hands on those guides instead of
spending money on e-books.
Beating Adwords has received positive reviews from those who have read it. The
book is written for beginners as well as advanced users of Google Adwords. It is loaded with practical examples
and step-by-step guides to help you set up an effective ad campaign to promote your websites. The book is
excellent for newbies as there is a lot to learn about the ins and outs of Adwords and other similar tools. If
you are looking for detailed information regarding online marketing and how to increase traffic to your site and
increase ROI, then do read Beating Adwords. You will not be disappointed.
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